Suppose you started an Ecommerce website for ladies clothes with high hope .
You spent a huge amount for building the website .
Everything was fine at the beginning.
You were waiting for the visitors for several days .
Nobody showed up.
What a disappointing situation?
How to bring visitors to the website ?
Two ways are opened here .
Paid advertisement & SEO
How to Do SEO ?
SEO is the digital marketing process to bring quality visitors to the website through search engine
SEO is the integral part of digital marketing .
The following are the other elements of digital marketing:
Blog posts, e-books, case studies , videos are the examples of content marketing.
Email marketing is the one of the most effective medium to communicate with targeted audience.
webinar , blog post , ebooks , social media pages , videos can be used for lead generation.
Collecting the contact details of the potential customers are meant for lead generation.
Leads can be classified as cold lead ( first time visitor) , warm lead ( second of more time visitor ) Hot lead ( Ready to buy the product of service
-Social media marketing
Social media has great influence now a days . Social media posting and marketing are best marketing mode to reach the potential customers instantly.
Google is top Search engine in the world .
Millions of people are searching everyday for useful information .
Searching words are called key words. These key words lead the relevant web site or webpages .
Relevancy is golden rule in SEO.
If relevancy element is missed , then everything is lost .
The user will get wrong information .
Suppose – A User searching for Apple computers .
However, the search engine shows the information of Apple fruit sellers…
The credibility of the search engine will be lost forever.
The frustrated user will never come back to that search for next time.
On Page SEO
On page SEO means the relevancy of the webpage.
The search engine will identity the content and relevancy of the page from the title of the page tag , meta description ,header tags
The on page SEO is the process to optimize the webpage for relevancy of key words to help search engines to understand and organize the content accordingly.
Key word means the words which are searching by the users.
The most basic signal is that the information is relevant to user when the webpage contains the same key words and the searching query words.
Search engine algorithms estimates the relevancy by accessing the key words that contain in the titles and the body of the content .
The following element are considered for on page SEO:
Title tag is an HTML element that describes the title of the webpage .
Meta description is an HTML element that summarizes that content of the webpage for the help of user and the search engines .
The heading element of HTML are H1,H2,H3,H4, H5, H6.
The main heading comes under H1 Tag.
The subheading and the sub sub heading are placed under the H2 , H3 and so on.
The title size goes big to small from H1 to H6.
URL means Uniform Resource Locator that is the web address . Also known as internet address.
It is located at the top of the browser window.
Example :The URL of the this website is https://peterwebinar.com.
Images are included in the webpage shall be tagged as alt tags .
The key words can be included in the content by naturally .
The search engines are using artificial intelligence and machine learning technologies for accessing the above all activities .
Finally , the user will the get the most relevant information .
Good user experience is the key point in On page SEO.
Off Page SEO
Off page SEO is about link building , social media and local SEO
Link building refers to the marketing effort to get link from one website to another website .
It one of the most powerful tool to achieve higher ranking in search engines.
Getting link with high traffic website is important . A great content will help to get link from other websites .
In social media , if the post get high engagement and sharing , that will also help to better ranking.
All links are not equal . A link from an authority website is more valuable than an unknown website.
Local SEO is method of optimizing the website for a specific area or location.
Is SEO is easy to learn ?
The answer is yes & no depends on your interest .
The interested people can learn SEO within the practice of months.
There is no necessary of coding background.
However, the knowledge of basic of coding will give you more edge in this game .
HTML, CSS & Java script are the corner stones of websites .
Basic knowledge will be helpful to grasp the things quickly.
You can study SEO & coding at the same time .
You can join for free online course & join to a paid course for getting personal mentoring.
One of the best SEO program is available in the market .
The student will get the cash back of fees , if the student complete the assignment correctly
Why is SEO marketing ?
We see Two types traffic – Paid traffic & Search traffic .
In internet , we can see both in same webpage .
The traffic generated by advertisement is called paid traffic .
In google , you can see the paid advertisement in the top of the web page that begins with the
short word of “Ad” . We can generate traffic to the website by giving advertisements .
But the problem is the cost and the quality of the traffic .
For getting 4 lakh visitor in your website monthly basis , you may have to pay 1 million dollar to google .
Please notice that more than 80% revenue comes to google from advertisement.
A website called “ahrefs.com” that helpful for SEO professionals gets more than 4 lakh visitors monthly by search traffic .
Search traffic is completely free .
However, you have to make an unique and high value content .
Only high quality content with SEO marketing will attract high volume of traffic gradually .
Content is really king in the world of SEO marketing.
Another benefit is quality traffic .
Search traffic are the inbound traffic that means people are looking for you .
The the chances of conversion is high.
Paid advertisements are outbound that means you are looking for customers .
Example – Facebook advertisement are the example of outbound .
The people login to face book for connecting for friends or entertainment .
They are not searching for advertisement .
No need of any compelling need to them for your product or service.
You are trying to attract the attention of the visitor by the ad copy .
The conversion rate is comparatively low.
But in Google or amazon search – the user is needy and searching for you .
If your web page has higher raking position between one to ten , then you will get high volume of free traffic .
Paid advertisement is for the greediness for short term traffic .
SEO marketing is for the greediness of long term ,sustainable, quality & quantity traffic .
SEO result will not visible immediately . It takes months .
However, SEO practice is worth to do for winning the long term game.
An SEO friendly website is a great revenue generating asset for any business organization.
The benefit of SEO
Learning & doing SEO have immense benefit .
Anybody can create a website .
However , getting traffic to website is an entirely different game .
A great website without any traffic is like an abandoned house .
Visitors make a website live.
Most of the corporate static websites are the examples .
A great content can bring traffic to website that will help to discover the service & product of the owner of the website .
Organic traffic helps to make brand building , authority building and eventually conversion .
SEO brings quality & quantity leads that is life blood of any organization.
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